Chasing the Insights

What if I told you that bringing a simple tool into your marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts.

Think of it as a way to get compound interest gains in all of your marketing efforts.

This tool will also give you a way to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn’t and how your customers think.

The not so secret tool I am referencing is ‘experimentation’ and in this book, the simple goal is to give you three things:

An easy to understand framework that you can implement.
A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly,
some practical experiments that you can start testing the second you put the book down.

I have even enlisted some of the most talented entrepreneurs in the world to help pick out some of their recommended experiments.

By the end of this book, my hope is that you have a new lease on your marketing and that your new mantra becomes “We don’t chase the wins, we chase the insights”.

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